Addictive Experience

    • Menus, catalogs, lists, etc. are examples of apparent choices.
    • In reality someone or an algorithm limited the user to those specific options.

    Slot machine behavior

    • Red notification counters, number of likes, etc, are like slots machines that create addiction
    • The addiction is created by variable reward. The result always changes.
    • This is why we constantly go back to check the statuses of the apps.

    Fear of Missing Something Important (FOMSI)

    • inducing a “1% chance you could be missing something important.
    • when you get tagged in a picture by a friend who was incentivized by the app

    Social reciprocity

    • follow me and I follow back
    • receive a message, respond a message
    • add in linkedin, add back

    Bottomless bowls, infinite feeds, AutoPlay

    • millions of interruptions all the time
    • instant messages, push notifications, pop-ups, etc.

    Bundling Your Reasons with Their Reasons

    Forecasting time

    • Apps should start forecasting time required to spend on a specific CTA before clicking on it.
    • Like Medium warns the readers how long will it take to read an article.

    Reference